At Crave PR, we help our clients build meaningful relationships with important stakeholders.
Through partnerships with physicians, nurses, registered dietitians, patient advocacy associations and leading scientific researchers, we can help you educate consumers / patients about their health and wellness and support your overall marketing objectives.
We help translate complicated medical and nutritional studies into useful and meaningful information that ordinary Canadians can understand.
A knowledgeable expert can add credibility to your PR programs. For many clients, we assemble a network of registered dietitians to provide advice about your products and nutrition messages, as well as serve as media spokespeople.
We also work with patient advocacy associations and support groups on comprehensive PR programs that include member communications, fundraising, website and newsletter content development and much more.
Wellness services include:
Spokesperson identification and recruitment
Spokesperson message/media training
Key message development
Writing media materials (news releases, fact sheets, backgrounders, etc.)
Media relations / Interview coordination
Strategy and Planning
Coordinating sponsorship and trade show opportunities at professional meetings (e.g. Dietitians of Canada Annual Meeting)
Desk side media briefings
Content development for newsletters, websites and more.