Our lifestyle experience includes home decor/design, fashion and beauty, entertainment, gifts, household items and everyday consumer products and services. PR can be a highly effective tool to help get your product covered by the media and can be more cost effective than advertising.
Today’s Web 2.0 social media platforms and tools such as Facebook, Twitter, YouTube and Blogs can enhance traditional PR, advertising and marketing activities and provide new ways to engage your customers.
It’s vital to align your PR, marketing, advertising and social media programs. Crave PR works with your team to develop and deliver integrated strategic communication programs that drives business results.
Lifestyle services include:
Strategy and planning
Holiday Gift Guides
Press Kits / Media materials (e.g. news releases, product backgrounders, etc.)
Content development for newsletters, websites, etc.
Sponsorships / Contests/ Giveaways
Identifying philanthropic / charitable partners
Special events / Sampling
Social Media Integration
Holiday Gift Guide Tip: Most Canadian magazines work about 4-6 months ahead on editorial content. This means, editors and writers are working on Holiday gift guides in July and summer issues in January. If you’d like to see your product or service in magazines, it’s vital to plan ahead. Get in touch to find out more.