Blog
Emile Henry for the Summer Grill
This week at Crave PR, we’re pitching Emile Henry’s outdoor grilling stones. If you are looking to add a few dishes to your BBQ repertoire, Emile Henry’s Kebob Grill Stone, Pizza Stone / Mini Pizza Stone and Grilling/Baking Stone are [...]
The Cake Show
Crave PR was hired by the Bonnie Gordon College of Confectionary Arts to promote its annual Cake Show, held on Sunday May 6. Here are some photos of the event. For more information, visit www.thecakeshow.com, or www.bonniegordoncollege.com. Watch Bonnie Gordon [...]
Planters Canada goes nuts for the environment
Crave PR loves helping companies like Planters Canada tell Canadians about their good news – especially when that news is good for the environment. The new containers look great, plus who doesn’t love Planters! Read all about it in the [...]
Crave PR + Chef Jamie Oliver
We love Chef Jamie Oliver and his Good Food Revolution, which is why we were delighted to be hired by Shalit Foods, the Canadian distributor of Jamie Oliver’s line of food, to introduce Toronto media to the tasty grocery products. [...]
Discover Lentils with Chef Michael Smith
Earlier this year, Crave PR was chosen by the Saskatchewan Pulse Growers to launch the “Discover Lentils” campaign featuring Celebrity Chef Michael Smith. Chef Smith is lovely to work with *and yes, he is even taller than he looks on [...]
TASTE THE WINES OF VALDEPENAS
PDO Valdepeñas is proud to present the first Valdepeñas tasting experience in Montréal, Canada on February 2nd, 2012. PDO, or Valdepeñas Protected Designation of Origin is the organization that guarantees the uncompromising quality through strict monitoring of every step of [...]
Toronto Food Events, Festivals, Fundraisers and Fairs
Many of my clients are looking for ways to raise their profile, sample products or show their support in the community. Sponsoring, partnering or participating in a food event is a great way for your customers to get to know [...]
Pumpkin Quinoa-Chia Muffins
Fall is the perfect time to make these Pumpkin Quinoa-Chia Muffins. I got this recipe from a friend and have adapted it as I don’t like them too sweet, but you could increase the Agave or Maple Syrup, or use [...]
Canadian Food News – August
According to Rita Demontis at the Toronto Sun, there’s a Hot New Show: Celebrity chef and musician Roger Mooking (of Food Network’s Everyday Exotic) is launching a brand new spicy food travel adventure series called Heat Seekers, premiering on Food [...]
Christmas in July?
If you want to see your product featured in holiday gift guides, you must think ahead. Many magazines work up to six months ahead, which means that July is often the deadline for holiday pitches. For short-lead outlets, like newspapers [...]
Client news: Fallen Rock Productions presents RENT
Crave PR is handling the PR for Fallen Rock’s production of RENT. Fallen Rock Productions in association with its title sponsor, Effort Trust, is bringing the Tony Award and Pulitzer Prize–winning musical, RENT to Toronto’s Bathurst Street Theatre. All proceeds [...]
Crave PR to attend SIAL Canada
This year SIAL Canada has moved from Montreal to Toronto. The expo will take place at the Metro Toronto Convention Centre from May 11-13. For more information, visit https://sial.expoplanner.com/. Saskia Brussaard, president of Crave PR, will be attending the trade [...]
What is News Canada?
News Canada is a service that distributes your articles to over 4,000 print and web editors across the nation. They also fully produce and distribute high quality radio and TV segments as well as online videos. At Crave PR, we [...]
Crave PR attending the CPMA Annual Convention
Saskia Brussaard, president of Crave PR, will be attending the Canadian Produce Marketing Association Annual Convention Trade Show on April 14 & 15, 2011 in Montreal, Quebec.
Crave PR’s Tips for getting a job at a PR agency
At Crave PR, we receive several job applications every week – some of them are well-written, but others make us scratch our heads and end up getting filed under “G” (as in garbage). We aren’t hiring right now, but I [...]
Recommended: Brian Solis interviews Katie Couric about social media
I highly recommend this interview conducted by @briansolis with @KatieCouric on Social Media. A great interview that explores some of the challenges and opportunities for journalists who are entering the brave new word of social media. Find a link on [...]
Happy New Year!
Welcome back. Hope you had a wonderful holiday with family and friends. If you’re looking for some fresh ideas on how to create awareness about your product and service this year, contact Crave PR at info@cravepr.com. PR is a cost-effective [...]
Netvibes Revisited
With so many websites, blogs and social media tools to keep on top of, things can get a little overwhelming. I often stumble upon a great blog or site and think to myself, I should come back here when I [...]
Crave PR launches new ad campaigns
Crave PR, a Toronto-based PR firm, has launched two new ad campaigns titled, “From Farm to Fork” and “Spotlight.” The ads were created by Interkom, a leading advertising and creative design agency located in Burlington.
Nettie’s cooking class at The Big Carrot
Last week I attended Nettie Cronish’s Introduction to Vegetarian Cooking class at The Big Carrot. There were around 8 students in the class and we made some surprisingly delicious and healthy meals. I prepared Nettie Cronish’s Neatballs, which turned out [...]
Recommended Reading for Marketers
If you’re a marketer and looking to get up to speed about how to leverage social media to grow your business, here are a few books I’ve read recently that I would recommend: Power Friending by Amber Mac The New [...]